I've been sitting with this for a while, and I want to share it with you properly — because you deserve that.

I have taken the hard and sad decision to close Trend Ripple. And honestly, it's bittersweet in the best possible way.

When I started this, I had a dream and so much passion. A dream to bring more colour, fun, and uniqueness to the beach — to make women feel pretty and special. I wanted to bring the warmth and boldness of Brazilian swimwear to Australian shores, and create something that felt different from anything else in the market.

What I didn't expect was you.

You taught me so much. Seeing the happy and confident faces of each one of you at the markets is something I will carry with me forever. Every single interaction showed me something new. You showed me that women want to feel bold, not just beautiful. That confidence is the most important thing a piece of clothing can give you. That a small business is really just a group of people who believe in the same thing.

I'm carrying all of that with me, wherever I go next. But for now, I need to step back, breathe, and figure out what that next thing is.

A super special thank you to all of my beautiful friends who were my number one supporters and fans from day one. To the incredibly talented people I came across throughout this journey, who I had the privilege to collaborate with and learn so much from — you know who you are, and I am so grateful.

Honestly, there are no words for this. Only beautiful feelings.

And lastly — I am so proud of myself for taking the first step. For the girl who had a dream and actually did something about it. ❤️